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Marketing & Communications Playbook For Higher Ed During COVID-19
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"Marketing & Communications Playbook For Higher Ed During COVID-19"

How to communicate in a crisis for Higher Ed

Like they say in show business, “the show must go on” — and the same is true for higher ed. While the pandemic has changed how the world and your business operate, things haven’t stopped, they’ve only changed. Now that the initial shock has worn off, we can focus on adapting to the new landscape. But what’s the best way to handle this enormous change? How should you adjust your marketing strategy? And how do you transition to a virtual world? Higher ed has already shown itself to be incredibly agile at adapting to the new normal and going remote.

We’ve compiled research and tips from the experts to help you continue that momentum, smooth this transition and prepare a marketing and communications plan for the coming months.

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